All successful financial services propositions have a well-implemented and powerful distribution strategy at their heart.

The consultants in our dedicated Retail and Distribution practice have direct experience of marketing into the; Retail, Institutional, Quasi Institutional and Direct to Client channels, and work with clients to help shape their approach or define their strategy to maximise efficiency in target markets. 

At Knadel we also understand and offer guidance on how to oversee and mitigate risks, such as conduct risk - inherent in the distribution process.



Our team has broad experience of marketing and distributing products and services in various channels and have:

  • Developed and managed successful distribution teams
  • Written and delivered multi-channel distribution strategies
  • Transformed distribution teams
  • Sourced and negotiated provision of platforms both B2B & D2C
  • Designed and managed client servicing departments for both Retail and Institutional clients

Our Clients

Knadel’s team work with clients who distribute products into the following markets:

  • Retail advisers
  • Institutions and employee benefit consultants 
  • Quasi-institutional buyers such as multi-manager and fund-of-funds managers
  • Direct to client propositions

Our Approach

Our approach stems from the fact that our consultants have all had practitioner experience, including direct contact with distributors, advisers, investors and clients via client service roles.  As a result we fully understand our clients’ business and appreciate the sensitivities involved when making change happen in either a ‘Business to Business’ or ‘Business to Client’ environment. 

Why Knadel?

More about Knadel's structure and focus.